About Thrive With Joy

Welcome
to Thrive With Joy

The space for curious minds, joyful spirits, and those ready to live life with more intention, more ease — and yes, more sparkle.

Whether you are redesigning your space, improving your sleep, trying a new wellness product, building a new business or an income stream that gives you freedom to do what you love — you’ll find inspiration, tools, and behind-the-scenes snapshots here.

What you will find here?

Three pillars of content to thrive INSIDE, at WORK & HOME, and BEYOND:
  • Curated ideas, tools, and products that make life easier and more beautiful
  • Personal stories about building something new — without burning out
  • Smart and joyful ways to live well and earn well
  • A mix of practical tips and tiny luxuries that make every day feel better
A young woman in casual attire working from home using a laptop while sitting on the floor with a coffee mug nearby.
Woman with red hair in a white dress expressing freedom in a vibrant summer field.

What is the energy behind everything we share with you:

Authenticity — real experiences, real joy, real life
Beauty — in design, expression, and everyday rituals
Ease — creating flow without overwhelm
Connection — to self, others, nature, and joy
Integrity — we share what aligns with how we live
Simplicity — we prefer quality over quantity and believe that elegance can be simple

A little about me, Iskra Petrova

I’m Iskra — which means spark. I’ve worn many hats: film producer, strategist, coach, mentor, therapist — but what lights me up most today is to create things that matter and feel good.

I’ve traveled through 25+ countries, raised a family, supported clients on every continent, and now I am crafting a life centered around joy, health, creativity, and freedom. I homeschool my youngest son, spend time with my two dogs, and squeeze in drawing, cooking, and fiber art whenever I can.

My intention for this space is to be an expression of everything I love and excites me.

This is for the Connoisseurs of Life

Not the loudest ones and not the fastest ones.
But those who savour — beauty, comfort, clarity, freedom.
If that’s you, welcome.

Read the blog posts, discover curated finds in the shop (coming soon).
Or start with the first of our free resources – the Real Blog Launch Checklist.
You should see it as a pop up – simply refresh your browser.

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