Is it time to reinvent your career?

True or false: what once lit you up now weighs you down

This is the moment that many creatives hit. The deadlines still pile up. The clients still need you. The ideas and the projects are still good.
But inside you something feels off – you sense that something is not working anymore.
If this is where you are, keep reading.

One important note:

When I say “creatives,” I don’t mean only artists, producers, or designers.
I am talking about people who create experiences, movements, businesses, healing, ideas — or a life on their own terms.
If you feel like you are meant to shape your world with intention, then yes — this is for you.

Is it burnout or time for a new creative outlet?

Just today, I was listening to a powerful interview about AI startups and the future of business.
Although it focused on what works for those who want to start AI-driven companies, I saw the scope and validity of the insights much broader.
The pace of change is real and the opportunities are bigger than most of us realise.
It felt like attending an exclusive business training, without even expecting it. My horizon opened, I learned about a couple of useful tools that I will test tomorrow.

(If you read my blog post about different solutions for email marketing, you already know I love researching and testing tech.)

And I felt the urge to sit at my computer and write this letter to you.
If you want to hear it for yourself, you can find the full conversation here:
👉 90-minute AI Startups Interview on YouTube

What struck me the most was not the tech talk but the mindset shift. There are so many points I’d love to cover for you (maybe I’ll do it in another post). But today I’d like to touch upon only on what it made me think about with respect to myself, and all fellow creative experts and entrepreneurs:

The future belongs to those who take action and ride the next wave with creativity, courage, and strategy.

The industry is shifting – the whole world is, and it’s happening fast.
AI can now do in a day what some teams take a month to complete.
Websites get built in hours.
300 realistic video ads can be auto-generated by lunchtime.
For those of us who have built our lives on creative delivery this is unnerving, to say the least.
You may feel that your skillset is being made obsolete.
Or that you are being forced to run harder on a treadmill you have never signed up for.
And if you are honest? You are tired from the way the work fits into your life.

A producer turned into a freedom creator – do you want to know my turning point?

I did not leave because I failed. The reason was, my life was asking for something more.
There were a lot of things I loved about being a producer.
Not the projects, even though I enjoyed the intense creativity and problem solving — but the people.
There was something special about picking up the phone, calling a crew member, and hearing the excitement in their voice. Their feeling of being chosen to be part of something – my ex-collaborators still remember it. We were building more than audio-visual projects. Beyond the visible, we were building relationships, memories, energy, momentum.

But over time, something started to change.
The work kept going, the projects kept rolling in.
My body, my energy, my priorities started shifting.
And the way I was living no longer worked for me. Here is exactly why.

The deadlines were tight, swallowing my whole weekends.
I would go days without eating properly, and without rest. My body was running on adrenaline whenever I forgot to put my superfoods in the bag (check here my favourite ). My mind and emotions were shutting down – desensitising to survive the stress.

At first, I looked at it as a phase.

Then the questions started creeping in. They came from my body and my heart, not just my mind.
Is this what success is supposed to feel like?
Is this the life I am creating for my younger son and for myself? (One thing I was really grateful for during my producer’s days was to be closer to my elder son, who was a key member of my film crew).

So I started exploring.
First, small steps: studying Bowen therapy, learning to listen deeper to the body’s wisdom.
Then energy healing, coaching, mentoring — anything that felt more aligned with the life I wanted to live. And with a purpose I wanted to have.


Looking back, I can see that nothing was wasted.
The skills from production and strategic advertising became the foundation for how I now create, communicate, and make impact in a different way.
I did not need to walk away from everything I had built.
I could realign how I was building — and why.

Many people wait until they are totally exhausted, bitter, or broken to make a change.
But you do not have to.
You can choose to shift because you are ready to live differently — and to create differently. A choice you can make today is to feel more alive while doing it.

Do you need a new career? Pick a new container

The new path before you can build on what you have already developed and gained but structure it differently.
I found fulfilment by combining my left-brain love for systems (yes, I have a master’s in computer science) with my creativity. I have lived very enriching experiences as a producer, brand strategist, coach, and content creator.
Now I design tools that help others do the same:

• Create without burnout
• Build without being online 24/7
• Use their voice without draining their soul
• Discover aspects of themselves they did know were there.

You do not have to abandon your creativity, strategic mind or special work skills.

I suggest you explore new containers:

• Digital products
• Mini courses
• Blogs
• Memberships
• Content-based affiliate marketing
• Group programs or Done-For-You services that protect your energy

Look at them not as escape routes but as a next-level evolution paths.

You can reinvent your creative career without burnout

Here is how you can start your own creative evolution — in 4 steps.

Step 1: Audit your energy

Where is the drain? What parts of your work feel lifeless, redundant, or heavy? What still lights you up?

Step 2: Inventory your assets

List all the skills, wisdom, frameworks, and stories you have developed. You don’t need more certifications — you explore new containers.

Step 3: Pick your pivot point

Will you start a blog? Package your knowledge into a resource? Offer a small group workshop? Keep it small and aligned with your rhythm.

Step 4: Protect your energy

If you are sensitive to screen time, solar flares and magnetic storms, or burnout (like me), choose tools and models that let you earn passively or asynchronously. Start now — before the next wave of change hits you.

Your natural talents will guide your next step

If you are exploring creatively your career reinvention, take a moment to look at your natural talents.
One of the best tools for this is the 16 Personalities test.
It can reveal how you work best, what drains you, and where are your strengths — especially if you are navigating through changes. I had a coaching client take it last week – today she shared how impressed she was with the accuracy of insights for her profile.

There are a few other systems you can look at – Human Design, astrology, or even SMA (the Sacred Money Archetypes). Message me to send you the free SMA assessment. I use this system as a key tool in my coaching and mentoring work with experts and entrepreneurs. If you are curious, my leading archetype is The Nurturer. Which explains why I feel in my element when I get to support others in their growth and transformation.

Trust me, this self-awareness step can help you make aligned instead of reactive decisions. And you feel much better, acting with clarity and confidence.

Here is what AI cannot replace

Before you go, I want to leave you with this:
👉 Jacob Collier’s astonishing live musical creation

This live 18-minute performance by the genius artist kept the big smile on my face from the first till the end moment.
Jacob Collier builds an unrehearsed by the symphony orchestra musical piece from scratch. He is conducting, playing, singing, and inviting the audience to co-create it with him in real time.
No one in the room knew what was coming. And what happened is nothing short of beautiful, heart-warming, amazing.

This is the magic that AI cannot replace.
The human presence, connection and joy. It is a beautiful energy in motion and co-creation.
This — more than any job title or business model — is what we must protect and build around.

You are not too late – never too old or not ready.
And your creative or professional brilliance is not outdated. It is waiting for a better home, a different channel of expression.

If this spoke to something you have been feeling, I would love to hear from you.
You can explore my blog, join my email list. Or even better – start with one small shift for the next stage of your journey.

The only wrong move is staying stuck in a system that is no longer designed for you.

Friendly and with joy,

Iskra